Digital Marketing Director

Stefanini - New York, NY

Full-time - Senior

New York, NY

251-500 employees

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Director at Stefanini Group will be responsible for executing comprehensive acquisition marketing strategies aimed at driving subscriber growth for WSJ, Barron's, and MarketWatch. This role involves managing a team of marketing professionals, utilizing data analytics to optimize campaign performance, and collaborating with various departments to achieve business objectives. The position requires a strong focus on innovation, communication, and performance analysis to ensure marketing efforts align with subscription goals.

Responsibilities

• Execute comprehensive acquisition marketing strategies and tactics for WSJ, Barron's, MarketWatch to drive subscriber growth.
• Manage a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
• Achieve clear performance goals and provide ongoing feedback and development opportunities to team members.
• Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.
• Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and the wider team.
• Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against subscription goals (volume and revenue).
• Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing teams to come up with creative ways to drive subscription growth.
• Provide post-campaign analysis - drawing on successes and failures, in order to identify tactics that are delivering on business goals.

Requirements

• 12+ years of results-driven digital marketing experience including a focus on customer acquisition.
• Experience managing a team and fostering a culture of innovation.
• Excellent communication skills with the ability to work with senior level marketing stakeholders.
• Experience working with product teams.
• ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities.
• Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects.
• Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges.
• Experience seeking out opportunities for collaboration with the wider team and communicating effectively across departments.

Benefits

• Competitive salary based on experience and qualifications.
• Potential bonuses or other incentives.