Digital Marketing & E-Commerce Specialist

Cal-Mil - Oceanside, CA

Full-time

Oceanside, CA

About the position

The Digital Marketing and E-Commerce Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the company and its products. This role focuses on enhancing user experience on e-commerce platforms to maximize conversion rates and revenue, requiring a data-driven and creative approach to digital marketing strategies and e-commerce best practices.

Responsibilities

• Develop and execute digital marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.
• Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to improve ROI.
• Collaborate with the marketing team to create engaging and high-quality content that aligns with our brand and marketing objectives.
• Stay updated with the latest trends and best practices in digital marketing and technology.
• Optimize customer e-commerce websites for improved user experience, increased traffic, higher conversion rates, and revenue generation.
• Work closely with the web development team to implement changes and enhancements to the website.
• Manage product listings, ensuring accurate and compelling descriptions, images, and pricing.
• Use web analytics tools (e.g., Google Analytics) to monitor website performance, track user behavior, and identify opportunities for optimization.
• Analyze customer data and market trends to develop insights that drive marketing and e-commerce strategies.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to align digital marketing and e-commerce strategies with overall business goals.

Requirements

• Strong understanding of digital marketing strategies and e-commerce best practices.
• Experience with SEO, PPC, social media, email marketing, and content marketing.
• Proficiency in web analytics tools, particularly Google Analytics.
• Ability to analyze data and provide actionable insights to improve marketing performance.
• Excellent communication and collaboration skills.

Nice-to-haves

• Experience in the food service industry.
• Familiarity with web development processes and tools.