Digital Marketing , E-trade - Vice President

About the position

The Digital Marketing Vice President for E*TRADE at Morgan Stanley will be responsible for defining and executing the roadmap for etrade.com, focusing on enhancing online experiences that drive account openings. This role involves collaboration with various teams to ensure the public site aligns with the evolving brand and product offerings, while also optimizing user engagement and conversion rates.

Responsibilities

• Help set the vision for etrade.com (public) digital experiences that drive engagement with high traffic areas of the site and increase conversion through online account openings.
• Partner with Media Team, Creative Services, Product Marketing, and Marketing Operations to build landing pages that support external offers and campaigns.
• Partner with Data & Analytics to rigorously track and monitor website performance and user behavior to recommend strategies that will drive engagement and conversion.
• Drive a robust test-and-learn agenda, making decisions based on data and user feedback, and defining enhancements (and new tests) based on past learnings.
• Oversee the intake, scoping, and execution workflow of digital marketing and prospect acquisition activities in partnership with cross-functional internal stakeholders.
• Drive web personalization strategies to elevate experiences for our target audiences.
• Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital channels.

Requirements

• BA/BS degree with MBA a plus.
• Minimum of 8-10 years of digital marketing experience, concentrated on site marketing and preferably in financial services.
• Demonstrated experience with managing and implementing digital marketing initiatives that will scale to support the requirements of a growing organization.
• Strong leadership and consensus building skills, with a willingness to continually embrace personal and professional development.
• Prior experience managing both direct and indirect reports on cross functional teams.
• Comfortable working with ambiguity and driving change; must be able to work in a fast-paced environment.
• Experience with Adobe Experience Cloud, including Adobe Analytics.

Benefits

• Base pay rates between $110,000 and $185,000 per year, determined on an individualized basis.
• Total compensation package may include commission earnings, incentive compensation, discretionary bonuses, and other benefit programs.