Digital Marketing Ecommerce Specialist

Newtex Industries - High Point, NC

Full-time - Entry Level

High Point, NC

Textile Product Mills

About the position

The Digital Marketing / eCommerce Specialist will be Newtex's in-house expert for all digital creative development, social media communications, website maintenance, and e-commerce apps (Shopify and Amazon.com).

Responsibilities

• Create successful digital marketing campaigns, including email, social media, and search engine optimization (SEO).
• Review campaign metrics, google analytics, social media analytics, and ecommerce trends to identify opportunities for improvement.
• Create and manage content for the website, blog, and social media channels, internally and through approved agencies.
• Create engaging, brand-centric visuals for all Newtex properties using Adobe Suite, Canva, and other design tools.
• Monitor and analyze competitive digital and social landscape to identify opportunities for improvement.
• Learn, manage and optimize Newtex online pipeline; Classify leads, and automate communications through best in class marketing apps.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• Exceptional written and verbal communication skills.
• Highly organized, creative and detail-oriented.
• Ability to seek creative input and incorporate; Also comfortable working independently.
• Proficiency in Adobe Suite, Canva, and other design tools.
• Experience in graphic design apps, website development, social media and ecommerce apps either through internships or within course of study.