Digital Marketing / Hub Spot Specialist

$50,000 - $60,000/Yr

Powder River - Provo, UT

Full-time - Mid Level

Provo, UT

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The Digital Marketing / HubSpot Specialist at Powder River, Inc. is responsible for developing and implementing digital marketing strategies to enhance the company's online presence and achieve business goals. This role involves managing HubSpot integration across various channels, conducting market research, and optimizing digital marketing campaigns to improve performance. The specialist will collaborate with design and content teams to ensure consistent brand messaging and provide training on HubSpot usage.

Responsibilities

• Develop and implement digital marketing strategies to achieve business goals.
• Manage and optimize HubSpot integration across various channels, including social media, email, search engines, and display advertising.
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
• Update and deploy relevant content for digital platforms, including website, blog, social media, and email newsletters.
• Monitor and report on the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, and others.
• Collaborate with the design and content teams to ensure consistent brand messaging.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Provide training to team members on HubSpot usage.

Requirements

• Expert Knowledge of HubSpot
• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of digital marketing concepts and best practices.
• Proficiency in marketing software and tools (e.g., Google Analytics, SEO tools, CRM software).
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.

Nice-to-haves

• Experience with A/B testing and data-driven decision making.
• Knowledge of HTML/CSS and web development principles.
• Certification in Google Ads or other relevant digital marketing certifications.

Benefits

• Health savings account
• Paid holidays
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Paid time off
• Vision insurance
• 401(k) matching
• Life insurance
• Referral program
• Retirement plan