Digital Marketing & Instructional Copywriter

Horizon Group USA - Warren, NJ

Full-time - Mid Level

Warren, NJ

Merchant Wholesalers, Nondurable Goods

About the position

Horizon Group USA is seeking a talented Digital Marketing & Instructional Copywriter to join our dynamic team. This hybrid role is perfect for a wordsmith who is passionate about creating engaging and user-friendly content that captivates consumers. As a Digital Marketing & Instructional Copywriter, you will immerse yourself in a variety of creative copywriting tasks, including e-commerce and SEO copywriting, as well as crafting compelling UX copy for instructions, newsletters, blogs, and social media. Your role will be pivotal in elevating consumer-facing content and ensuring that every word counts in our fast-paced, collaborative environment. In this position, you will be responsible for crafting product descriptions for major online retailers such as Walmart, Amazon, and Target, while keeping consumer needs and brand guidelines in mind. You will develop engaging marketing copy across various platforms, including newsletters, blogs, social media, and digital ads, all while supercharging conversions through the integration of high-volume keywords and phrases using SEO best practices. Your ability to put yourself in the user's shoes will ensure that all copy is easy to understand and follow, fostering a seamless user experience. Additionally, you will support our instructional copywriting team by writing, proofreading, and testing instructions to improve clarity and user-friendliness. Collaboration is key in this role, as you will bridge the gap between departments, working closely with customer service, marketing, and compliance teams on various copy issues. You will also review instructional content alongside visuals such as images, diagrams, and graphics to ensure consistency and clarity. Join us at Horizon Group USA and take your writing skills to the next level while contributing to a team that values passion, creativity, and collaboration.

Responsibilities

• Craft compelling product descriptions for major online retailers like Walmart, Amazon, and Target, keeping consumer needs and brand guidelines in mind.
• Develop engaging marketing copy for various platforms, including newsletters, blogs, social media, and digital ads.
• Supercharge conversions by integrating high-volume keywords and phrases into PDP copy using SEO best practices.
• Ensure all copy is easy to understand and follow, fostering a seamless user experience.
• Support the instructional copywriting team by writing, proofreading, and testing instructions for improved clarity and user-friendliness.
• Collaborate with customer service, marketing, and compliance teams on various copy issues.
• Review instructional content alongside visuals like images, diagrams, and graphics to ensure consistency and clarity.

Requirements

• 2-3 years of experience crafting copy for e-commerce, retail, sales, or marketing environments.
• A chameleon-like writing style, adapting to technical UX copy, SEO content, marketing materials, and digital formats with ease.
• Deep understanding of key online retailers and their unique copy requirements (think Walmart, Amazon, Target).
• Flawless written and verbal communication skills.
• Razor-sharp editing, proofreading, and grammar skills.
• Strong market research and analysis skills to uncover insights.
• Ability to juggle multiple tasks efficiently while maintaining attention to detail.
• Mastery of prioritization and timeline management to meet deadlines.
• Thriving in collaborative environments, working seamlessly with marketing, merchandising, and sales teams.
• A storyteller at heart, weaving brand narratives that resonate with consumers of all ages.
• High energy, strong work ethic, and a drive to make an impact.
• Openness to feedback and continuous learning.

Nice-to-haves

• Experience with SEO best practices and keyword integration.
• Familiarity with digital marketing strategies and tools.
• Ability to create visually appealing content alongside written copy.

Benefits

• Competitive salary range of $60.5K - $76.7K per year.
• Hybrid work environment with flexibility in work location.
• Opportunities for professional growth and development.
• Collaborative and supportive team culture.