Digital Marketing Intern

Travelers • Hartford, CT

395d • $47,840 - $52,000

About The Position

The Digital Marketing Internship at Travelers is designed for self-motivated individuals interested in Marketing & Communications. Interns will gain hands-on experience in a challenging work environment, focusing on the Account Based Marketing (ABM) program. This role offers exposure to various marketing techniques and the opportunity to collaborate with sales teams, enhancing understanding of B2B marketing strategies.

Requirements

• Cumulative GPA of 3.0 or greater.
• Currently enrolled in an Undergraduate or Graduate program focused on Marketing and/or Communications.
• Must be 18 years of age to apply.
• Legally authorized to work in the United States now and in the future.

Nice To Haves

• Strong verbal and written communication skills.
• Intermediate skills in PowerPoint and Excel.
• High interest in performance marketing with a basic understanding of data-driven content marketing, social media, and digital advertising channels.
• Experience with persuasive writing.
• Ability to think outside the box and stay updated with the latest digital trends.
• Strong project management skills.
• Basic analytical skills.

Responsibilities

• Work closely with business partners to refine target prospect lists and segment them for performance analysis.
• Manage an ongoing media calendar to track the status of paid campaigns.
• Collaborate with creative services to develop digital advertising creative for ABM campaigns.
• Assist in executing campaigns by coordinating with the media agency on tracking and campaign parameters.
• Develop and upload targeted audiences in the audience management tool LiveRamp.
• Manage event strategies (live and virtual) and analyze attendee data post-event.
• Analyze campaign performance to identify optimization opportunities and assess business impact.
• Develop prospect engagement reports to provide sales intelligence to the field team.
• Participate in the Travelers Championship welcome experience team.
• Gain exposure to B2B social selling and field marketing programs.

Benefits

• Performance-based cash incentive awards.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Industry: Insurance Carriers and Related Activities
• Education Level: No Education Listed