Digital Marketing Intern

Iewc - New Berlin, WI

Full-time - Intern

New Berlin, WI

Merchant Wholesalers, Durable Goods

About the position

The Digital Marketing Intern will be an integral part of the Digital Marketing team at IEWC, contributing to the growth of the organization by enhancing the awareness of IEWC's products and services. This internship offers hands-on experience in web and digital marketing, focusing on website maintenance, SEO/SEM campaigns, content creation, and market research.

Responsibilities

• Assist in the maintenance and development of IEWC websites, including creating/updating landing pages and UX initiatives.
• Monitor websites and marketing platforms for performance, identifying and reporting any issues or inconsistencies.
• Identify and report bugs, broken links, or visual inconsistencies to the web development or design teams prior to website enhancements.
• Help implement and enhance SEO/SEM campaigns.
• Create and/or edit copy for use on websites, in literature, and other marketing collateral.
• Support product marketing activities such as image collection and color correction, content creation, data collection, product performance analysis, and partner marketing coordination.
• Conduct market research and analyze competitor strategies to identify trends and opportunities.
• Coordinate social media efforts to supplement IEWC's market presence and direct subsequent leads to sales teams.

Requirements

• Must be working towards a Bachelor's Degree in Marketing, Business Administration, or a related degree program.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to interpret a variety of technical and business information and deal with several abstract and concrete variables.
• Ability to work in a Windows environment and with standard current computer applications.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint).
• Knowledge of Google Analytics, Google Ads, HTML, CSS, website development, and popular social media platforms is a plus.

Nice-to-haves

• Experience with Photoshop, InDesign, or Illustrator is a plus.