Paschal Air Plumbing & Electric - Springdale, AR
posted 21 days ago
Full-time - Mid Level
Springdale, AR
About the position
The Digital Marketing & Lead Generation Specialist at Paschal Air, Plumbing & Electric is responsible for driving customer acquisition and enhancing the company's market presence. This role focuses on performance marketing, lead generation, and optimizing conversion rates across various digital platforms, making it ideal for an analytically-minded marketer.
Responsibilities
- Lead local performance marketing campaigns across paid media platforms (Google PPC, Bing, Meta, HomeAdvisor/ANGI) to acquire new customers and drive platform traffic.
- Work closely with General Managers to tailor campaigns to local market dynamics, ensuring lead quality aligns with operational goals.
- Regularly track metrics, analyze data, and identify areas for improvement to enhance customer lifetime value and reduce acquisition costs.
- Conduct A/B testing and optimize multi-channel media mix, ad delivery, and landing page performance to maximize activations.
- Collaborate with internal and external teams to create compelling ad content, emphasizing UX and social media writing skills.
Requirements
- Bachelor's degree in Marketing or a related field with 3-5 years of experience in performance marketing and lead generation.
- Proficiency in digital marketing channels and CRM tools (e.g., Google Ads, Bing, Facebook, HubSpot; ServiceTitan experience a plus).
- Strong analytical and data interpretation skills with the ability to translate insights into action.
- Excellent verbal and written communication skills to effectively report on metrics, insights, and strategies.
- Adaptability and resourcefulness in a fast-paced environment, with a collaborative team spirit.
Benefits
- Competitive Pay with incentives and bonuses
- Paid Time Off and Paid Holidays starting in your first year
- Comprehensive Benefits: Medical, vision, dental, life, accident, and disability insurance
- Retirement Savings with a company match
- Tuition and Training Reimbursement to support your growth
