Digital Marketing & Lead Generation Specialist

Paschal Air Plumbing & Electric - Springdale, AR

Full-time - Mid Level

Springdale, AR

About the position

As a Digital Marketing & Lead Generation Specialist at Paschal, you will be instrumental in driving customer acquisition and enhancing the company's presence in regional markets. This role requires a hands-on approach, focusing on lead generation, conversion rate optimization, and maximizing return on investment across various digital platforms.

Responsibilities

• Lead local performance marketing campaigns across paid media platforms (Google PPC, Bing, Meta, HomeAdvisor/ANGI) to acquire new customers and drive platform traffic.
• Collaborate with General Managers to tailor campaigns to local market dynamics, ensuring lead quality aligns with operational goals.
• Track metrics, analyze data, and identify areas for improvement to enhance customer lifetime value and reduce acquisition costs.
• Conduct A/B testing and optimize multi-channel media mix, ad delivery, and landing page performance to maximize activations.
• Work with internal and external teams to create compelling ad content, emphasizing UX and social media writing skills.

Requirements

• Bachelor's degree in Marketing or a related field.
• 3-5 years of experience in performance marketing and lead generation.
• Proficiency in digital marketing channels and CRM tools (e.g., Google Ads, Bing, Facebook, HubSpot; ServiceTitan experience a plus).
• Strong analytical and data interpretation skills with the ability to translate insights into action.
• Excellent verbal and written communication skills to effectively report on metrics, insights, and strategies.
• Adaptability and resourcefulness in a fast-paced environment, with a collaborative team spirit.

Benefits

• Competitive Pay with incentives and bonuses
• Paid Time Off and Paid Holidays starting in your first year
• Comprehensive Benefits: Medical, vision, dental, life, accident, and disability insurance
• Retirement Savings with a company match
• Tuition and Training Reimbursement to support your growth
• Company Culture: A team-focused atmosphere centered around our values of respect, integrity, and service