Gabriella White - Pelham, AL
posted about 1 month ago
Full-time - Mid Level
Pelham, AL
Transit and Ground Passenger Transportation
About the position
The Digital Marketing Manager will lead the development and execution of innovative online marketing strategies aimed at enhancing brand awareness and driving customer engagement. This role requires a creative thinker with a strong background in SEO, SEM, and data-driven marketing to effectively manage and optimize digital marketing campaigns across various channels.
Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with overall business goals.
- Analyze market trends, customer insights, and competitive landscape to inform digital marketing efforts.
- Plan, execute, and optimize digital marketing campaigns across multiple channels, including paid search, social media, email marketing, and display advertising.
- Collaborate with creative teams to develop compelling ad copy, visual content, and landing pages.
- Monitor and analyze campaign performance metrics, adjusting strategies as necessary to meet KPIs and ROI targets.
- Implement and manage SEO strategies to improve organic search rankings and increase website traffic.
- Manage local search directories to ensure accurate and consistent business information.
- Oversee SEM campaigns, including keyword research, ad creation, bidding strategies, and performance tracking.
- Utilize digital analytics tools to measure the effectiveness of campaigns and identify areas for improvement.
- Prepare regular reports on key metrics, campaign performance, and insights for senior management.
- Develop and execute a content strategy that supports digital marketing efforts and engages target audiences.
- Collaborate and manage the creation of high-quality content across digital channels.
- Oversee the day-to-day management of the website's Content Management System (CMS).
- Coordinate with IT or web development teams to implement technical SEO best practices.
- Manage a content calendar to ensure timely publication and distribution of content.
Requirements
- Bachelor's degree in digital marketing or related field required.
- 5+ years of successful digital marketing background required.
- Experience with GA4, PowerBI, heat mapping, and other performance marketing tools such as Meta Ads Manager required.
- Experience in automation and email marketing with proficiency in Klaviyo and CRM such as Sugar.
- Proven track record of managing successful digital marketing campaigns across multiple channels and brands is highly preferred.
- Experience in gathering, analyzing, and meeting business requirements is required.
- Creative thinker with a data-driven mindset, capable of translating insights into actionable strategies.
- Excellent content creation and editing skills, with a keen eye for detail.
- Highly self-motivated and self-directed.
- Ability to multi-task and possess strong time management and organizational skills.
- Knowledge of HTML/CSS is a plus.
Benefits
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Paid holidays
- Parental leave
- Vision insurance
