Gabriella White - Pelham, AL
posted 1 day ago
Full-time - Mid Level
Pelham, AL
Furniture and Related Product Manufacturing
About the position
Join us as a Digital Marketing Manager to spearhead innovative online marketing strategies that enhance brand awareness and drive customer engagement. If you're a creative thinker with a passion for Search Engine Optimization (SEO), Search Engine Marketing (SEM), and data-driven marketing, we want to hear from you!
Responsibilities
- Develops and implements comprehensive digital marketing strategies in conjunction with the VP of e-Commerce and Merchandising aligned with overall business goals.
- Analyzes market trends, customer insights, and competitive landscape to inform digital marketing efforts.
- Plans, executes, and optimizes digital marketing campaigns across multiple channels, including paid search, social media, email marketing, and display advertising.
- Collaborates with creative teams to develop compelling ad copy, visual content, and landing pages.
- Monitors and analyzes campaign performance metrics, adjusting strategies as necessary to meet KPIs and ROI targets.
- Manages local search directories such as Google My Business, Bing Places for Business, Apple Maps etc. to ensure accurate and consistent business information.
- Oversees SEM campaigns, including keyword research, ad creation, bidding strategies, and performance tracking in conjunction with our agency.
- Utilizes digital analytics tools (e.g., Google Analytics, SEMrush) to measure the effectiveness of campaigns and identify areas for improvement.
- Prepares regular reports on key metrics, campaign performance, and insights for senior management.
- Develops and executes a content strategy in conjunction with the VP of e-Commerce and merchandising that supports digital marketing efforts, drives traffic, and engages target audiences.
- Collaborates and manages the creation of high-quality content, including blog posts, articles, videos, infographics, and other digital assets.
- Oversees content planning, production, and distribution across all digital channels, including website, blog, email, and social media.
- Collaborates with cross-functional teams (e.g., brand marketing, channel marketing, design, product as needed) to ensure content aligns with brand messaging and business objectives.
- Oversees the day-to-day management of the website's Content Management System (CMS), ensuring content is up-to-date, relevant, and SEO-optimized.
- Coordinates with IT or web development teams to implement technical SEO best practices and ensure website performance and security.
- Manages a content calendar to ensure timely publication and distribution of content.
- Launches promotional blocks and landing pages in support of our websites.
Requirements
- Bachelor's degree in digital marketing or related field required.
- 5+ years of successful digital marketing background required.
- Experience with GA4, PowerBI, heat mapping, and other performance marketing tools such as Meta Ads Manager required.
- Experience in automation and email marketing with proficiency in Klaviyo and CRM such as Sugar.
- Proven track record of managing successful digital marketing campaigns across multiple channels and brands is highly preferred.
- Experience in gathering, analyzing, and meeting business requirements is required.
- Creative thinker with a data-driven mindset, capable of translating insights into actionable strategies.
- Excellent content creation and editing skills, with a keen eye for detail.
- Highly self-motivated and self-directed.
- Ability to multi-task and possess strong time management and organizational skills.
- Knowledge of HTML/CSS is a plus.
Benefits
- Competitive health, dental, and vision plans
- 401(k) plan with match after 12 months
- Employee Assistance Program and Chaplain Services to support mental and emotional well-being
- Paid sick, vacation, holidays, and paid parental time
- Monthly incentive and/or bonus opportunities
- Generous Employee Product Purchase discount
