Digital Marketing Manager $110K-$140K +Bonus

$110,000 - $140,000/Yr

Kennison & Associates - Boston, MA

Full-time - Mid Level

Boston, MA

Administrative and Support Services

About the position

The Digital Marketing Manager will play a crucial role in a top Boston investment firm, focusing on managing various digital marketing strategies including web, SEO, email, and social media to enhance sales and client services. The position requires a strong background in data-driven marketing and experience in asset management is preferred.

Responsibilities

• Oversee digital marketing budgets and performance reporting.
• Act as the subject matter expert (SME) in digital marketing strategies.
• Manage web, SEO, email, and social media marketing initiatives.
• Implement A/B testing and utilize AI tools for marketing optimization.
• Analyze website analytics and data-driven marketing trends.

Requirements

• 4+ years of experience in digital marketing, preferably in asset management.
• Strong knowledge of web, SEO, email, and social media strategies.
• Experience with A/B testing and AI tools.
• Proficiency in website analytics and data-driven marketing.

Benefits

• 401(k) matching
• Health insurance coverage
• Dental insurance coverage
• Tuition assistance