Cribl - Boise, ID
posted 2 months ago
Cribl is a dynamic and rapidly growing company that prides itself on its unique culture, where seriousness meets a light-hearted approach to work. As a remote-first organization, Cribl empowers its employees to excel in their roles from anywhere, fostering a collaborative and motivated environment. The company is seeking a Digital Marketing Manager who will play a pivotal role in shaping the digital and demand generation strategies. This position is crucial for enhancing customer engagement through webinars, content syndication, and various digital activations that help potential customers understand their challenges and discover solutions through Cribl's offerings. In this role, the Digital Marketing Manager will be responsible for leading the creation and execution of a comprehensive webinar and demo calendar, utilizing data-driven insights to inform strategies that maximize pipeline impact. The manager will serve as a subject matter expert in webinars and digital events, advising on best practices and benchmarking against industry standards. This includes running test-and-learn initiatives and influencing content strategies to create a roadmap of activities that drive engagement and product intent. The position requires collaboration across internal and external teams to source speakers, manage project timelines, and ensure the successful execution of live and on-demand programming. The manager will proactively plan for multiple webinars each quarter, support post-event activations, and evolve the webinar program strategy to include a diverse mix of content types. Additionally, the role involves moderating webinars, cultivating feedback loops through post-event reporting, and managing the end-to-end implementation of digital marketing programs. The ideal candidate will possess a strong background in digital marketing, particularly in managing webinar programs, and will be comfortable operating in a fast-paced environment. They will be data-driven and analytical, with proficiency in Salesforce and marketing reporting tools. This position offers a competitive salary and a generous benefits package, reflecting Cribl's commitment to its employees' well-being and professional growth.