Digital Marketing Manager (7555U) 72907

$98,600 - $128,172/Yr

University of California - Berkeley, CA

Full-time - Mid Level

Berkeley, CA

Educational Services

About the position

The Digital Marketing Manager at UC Berkeley is responsible for overseeing all aspects of paid digital marketing while also informing owned and earned activities across the organization. This role involves identifying and implementing digital solutions for a diverse portfolio of programs, managing a budget exceeding $2 million, and driving enrollments, revenue, and awareness through strategic marketing initiatives. The manager will collaborate with various teams to enhance the visibility and engagement of UC Berkeley Extension and UC Berkeley Global's offerings, ultimately shaping the narrative of these brands as leaders in professional education.

Responsibilities

• Creates, plans, produces, and evaluates marketing, advertising, and sales promotion materials to implement marketing strategies and sales objectives.
• Utilizes product and brand campaigns on paid and social media to drive enrollments, revenue, awareness, leads, and hyper-growth across online communities.
• Manages SEO (Search Engine Optimization) efforts as part of marketing strategies.
• Identifies and implements digital solutions across a large portfolio of programs with a budget in excess of $2m in B-to-B and B-to-C verticals.
• Implements a blend of strategy, leadership, and creativity in running campaigns and overseeing high-profile programs.
• Allocates budget resources according to the area of greatest business need or opportunity.
• Creates, develops, implements, and manages comprehensive promotional sales strategies and plans.
• Builds and maintains effective relationships with outside companies and organizations.
• Researches and recommends new and innovative methods for generating revenue.
• Consults with campus, product managers, sales departments, and advertising agencies to develop and implement promotional plans.

Requirements

• Advanced knowledge in Google Analytics.
• At least 5 years of experience in marketing-related positions, with a solid understanding of Google Analytics and SEO.
• Strong analytical and reporting skills, and comfort at regularly reporting KPIs.
• Written & interpersonal communication and client management skills.
• Bachelor's degree in related area and/or equivalent experience/training.

Nice-to-haves

• Advanced knowledge of marketing principles, concepts, techniques, and applications relevant to promotion and advertising.
• Experience in a non-profit or education environment.
• Skill in mentoring less experienced staff.
• Advanced analytical and research skills.
• Advanced knowledge of applicable campus policies and state and federal laws pertaining to marketing and advertising issues.

Benefits

• Comprehensive benefits package offered by the University of California.
• Paid time for professional development activities (at least 80 hours per year).