Digital Marketing Manager, Ads Marketing Demand Gen

$70,900 - $151,700/Yr

Amazon - New York, NY

Full-time - Mid Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing Manager for Ads Marketing Demand Generation at Amazon is responsible for developing and executing innovative marketing programs that enhance customer engagement with Amazon Ads. This role focuses on leveraging email marketing and marketing automation to create cross-channel campaigns that inform and delight customers, driving measurable outcomes for brand advertisers and agencies. The position requires collaboration with various teams to optimize marketing strategies and share insights globally.

Responsibilities

• Plan, design, and execute email and cross-channel marketing initiatives that drive adoption of Amazon Ads solutions.
• Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities.
• Partner with program owners throughout Amazon Ads and own the channel strategy to iterate and test different ways to communicate key messages.
• Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary.
• Optimize against key metrics including CTR, open rates, attribution metrics, and engagement.
• Leverage in-house CRM tools to increase campaign performance.
• Track best practices, monitor industry trends, and make recommendations.
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Bachelor's degree in Business, Marketing, or other related area
• Basic SQL knowledge
• Analytical skills in Microsoft Excel to review, manipulate and analyze data. Proficient in MS Office: Microsoft Excel, Word, Access and PowerPoint
• Ability to deal with ambiguity in a fast-paced environment where not all processes and procedures are clearly defined. Agility to change directions quickly as needed.

Nice-to-haves

• Experience in B2B, digital advertising, and ad-tech products/services
• Experience with Marketo, Eloqua, Salesforce Marketing Cloud, or similar CRM and marketing automation tools
• Strong execution capability with highest standards in a rapidly evolving business
• Experience working cross-functionally across Sales, Product Management, Marketing, PR, Legal, and Research
• The ability to comfortably and confidently work with both technical and non-technical individuals
• Strong understanding of SQL and data processing tools
• Experience utilizing systems and tools involving email, analytics, and CRM for targeting, segmentation, reporting for demand generation
• Excellent written and verbal communication skills

Benefits

• Medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package