Digital Marketing Manager - Advertising

Techtronic Industries North America - Anderson, SC

Full-time - Mid Level

Anderson, SC

Management of Companies and Enterprises

About the position

The Digital Marketing Manager - Advertising will oversee the planning and execution of paid media placements for the RYOBI and RIDGID brands. This role focuses on optimizing campaigns across various channels to meet KPI targets while managing budgets effectively. The manager will also communicate campaign performance insights to the leadership team and collaborate with other marketing functions to align strategies across the business.

Responsibilities

• Manage, review, and perform daily optimizations to all accounts linked to campaigns
• Maintain and monitor keyword bids, audience segments, and contextual targets to increase performance
• Work with marketing and creative teams to develop ad concepts, assets, and copy
• Generate weekly and monthly reporting for all major metrics
• Communicate with the full team regarding project status, timelines, and anticipated results

Requirements

• 3+ years of paid social, SEM, and/or programmatic (DSP/DMP) experience
• Proficiency in MS Excel, PowerPoint, and Word
• Experience in web analytics platforms (Google Analytics)
• Meta & AdWords Certified preferred
• BS/BA degree preferred