Digital Marketing Manager, Amazon B2B Payments & Lending

$70,900 - $151,700/Yr

Amazon - Austin, TX

Full-time - Mid Level

Austin, TX

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing Manager for Amazon B2B Payments & Lending will drive digital strategy and execution for marketing campaigns aimed at small business customers. This role involves planning, executing, and measuring the performance of marketing initiatives across Amazon's digital channels, focusing on demand generation and lead generation. The manager will collaborate with various stakeholders to develop effective campaigns, analyze performance metrics, and optimize creative marketing materials to align with brand guidelines.

Responsibilities

• Collaborate with product and creative marketing stakeholders to develop digital campaigns that support small business payment products.
• Partner with marketing tech partner teams to unlock new capabilities and placement opportunities.
• Work closely with marketing, product, program partners, and data science teams on channel strategy, campaign development, and implementation.
• Create and execute demand and lead generation programs.
• Analyze data to determine campaign efficiency.
• Ensure creative marketing materials undergo regular review and adhere to brand guidelines.
• Develop and communicate marketing plans, campaign results, and project recommendations to leadership.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.

Nice-to-haves

• Experience in multi-territory campaign management.
• Experience in digital marketing and content production timelines and process.

Benefits

• Medical, Dental, and Vision Coverage
• Maternity and Parental Leave Options
• Paid Time Off (PTO)
• 401(k) Plan