Digital Marketing Manager: Audience Journeys and Personas, AWS Segments Marketing

$70,900 - $151,700/Yr

Amazon - Arlington, VA

Full-time - Mid Level

Arlington, VA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing Manager for Audience Journeys and Personas at Amazon Web Services (AWS) is responsible for developing and executing audience targeting strategies and persona-based journey designs. This role focuses on enhancing customer engagement through sophisticated segmentation and database growth strategies, ultimately driving personalized experiences and maximizing marketing ROI for key customer segments.

Responsibilities

• Collaborate with martech, data science, marketing analytics, operations, campaigns and programs teams to develop a cohesive audience targeting strategy and persona-based journey design for each digital channel and campaign.
• Deliver personalized, real-time audience journeys and content to engage and convert various types of audiences in our key customer segments.
• Regularly provide in-depth analysis and recommendations for growing and enriching marketable customer contact records across key target segments.
• Strategically enrich audience data records by leveraging various internal and external data sources and databases.
• Proactively identify and deliver audience behavioral insights and database growth trends to global and regional stakeholders.
• Work with the customer research team to gather audience insights through qualitative and quantitative audience and persona research projects.
• Influence the roadmap of data science, customer channel and technology teams on all things related to targeting solutions, measurement, database enrichment, and data platforms integration.

Requirements

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience in audience segmentation and targeting
• Proven experience in audience management, customer lifecycle, email marketing, or CRM management, ideally in B2B or SaaS environments
• Excellent analytical skills with a focus on performance tracking and data-driven decision-making
• Strong project management and organizational skills to handle complex workflows and multiple campaigns simultaneously
• Collaborative mindset with experience working across departments to drive joint initiatives.

Nice-to-haves

• Experience in multi-territory campaign management
• Expertise in automation, and campaign management tools (e.g. Marketo, Salesforce)
• Experience working in the cloud industry
• Experience working in global teams

Benefits

• Flexible work hours and arrangements
• Mentorship and career growth opportunities
• Diversity and inclusion programs
• Employee-led affinity groups
• Ongoing events and learning experiences