Digital Marketing Manager, AWS Marketplace Marketing

$72,600 - $155,200/Yr

Amazon - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

10,001+ employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing Manager for AWS Marketplace Marketing will design, execute, and optimize integrated marketing programs aimed at enhancing customer engagement and driving marketing performance. This role focuses on activating Product-led Growth for AWS Marketplace, targeting buying personas throughout their journey to increase self-service recurring revenue and AWS usage.

Responsibilities

• Work with integrated marketing professionals to gather customer insights to design, implement and optimize customers buying journey across all digital touchpoints
• Design and activate campaigns to progress customers across Growth Marketing journey stages, spanning owned, earned, and paid channels
• Develop content strategies for Growth Marketing initiatives and manage external agencies to execute content needs
• Build and launch email programs in a Marketing Automation Platform, preferably Marketo
• Create targeting criteria for email campaign segmentations and collaborate with data scientists to enhance targeting capabilities
• Design and update web experiences as key digital touchpoints in the integrated digital journey
• Export and synthesize Growth Marketing campaign engagement data and create reports for stakeholders to optimize future campaigns

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau for data manipulation and reporting
• 4+ years building email programs and creating segmentations in a Marketing Automation Platform (i.e. Marketo)

Nice-to-haves

• Experience using customer research and metrics to back up assumptions and assess marketing program efficacy
• Experience utilizing systems and tools involving email, web, analytics, and CRM for targeting and reporting
• Experience designing content strategies and working with copywriters to develop campaign content

Benefits

• Comprehensive medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package
• Flexible work culture promoting work-life balance
• Mentorship and career growth opportunities