Digital Marketing Manager, AWS Marketplace Marketing

$72,600 - $155,200/Yr

Amazon - Boston, MA

Full-time

Boston, MA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing Manager at Amazon Web Services (AWS) will design, execute, and optimize integrated marketing programs aimed at enhancing customer engagement and driving marketing performance. This role focuses on activating Product-led Growth for AWS Marketplace, facilitating self-service recurring revenue, and improving customer experiences across various digital touchpoints.

Responsibilities

• Work with integrated marketing professionals to gather customer insights to design, implement and optimize customers buying journey across all digital touchpoints
• Design and activate campaigns to progress customers across Growth Marketing journey stages, spanning owned, earned, and paid channels
• Develop content strategies for Growth Marketing initiatives and manage external agencies to execute required content needs
• Build and launch email programs in a Marketing Automation Platform, preferably Marketo
• Create targeting criteria for email campaign segmentations and collaborate with data scientists to expand targeting capabilities
• Design and update web experiences as key digital touchpoints in the integrated digital journey
• Export and synthesize Growth Marketing campaign engagement data and create reports for stakeholders to optimize ongoing and future campaigns

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau for data manipulation, macros, charts and pivot tables
• 4+ years building email programs and creating segmentations in a Marketing Automation Platform (i.e. Marketo) from scratch

Nice-to-haves

• Experience using customer research, hard data and metrics to back up assumptions and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM for targeting, segmentation, reporting for demand generation
• Experience designing content strategies and working with copy writers to develop required campaign content and creative

Benefits

• Comprehensive medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package
• Flexible working culture to support work-life balance
• Mentorship and career growth opportunities
• Diversity and inclusion initiatives