Digital Marketing Manager, AWS Marketplace Marketing

$72,600 - $155,200/Yr

Amazon - New York, NY

Full-time - Mid Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing Manager for AWS Marketplace Marketing at Amazon Web Services (AWS) is responsible for designing, executing, and optimizing integrated marketing programs aimed at enhancing customer engagement and driving marketing performance. This role involves collaborating with various teams to create effective marketing campaigns that progress customers through their buying journey, utilizing data-driven insights to improve strategies and outcomes.

Responsibilities

• Work with integrated marketing professionals to gather customer insights to design, implement and optimize customers buying journey across all digital touchpoints.
• Design and activate campaigns to progress customers across Growth Marketing journey stages, spanning owned, earned, and paid channels.
• Develop content strategies for Growth Marketing initiatives, outline copy and creative requirements, and manage external agencies to execute content needs.
• Build and launch email programs in a Marketing Automation Platform, preferably Marketo.
• Create targeting criteria for email campaign segmentations and collaborate with data scientists to enhance targeting capabilities.
• Design and update web experiences as key digital touchpoints in the integrated digital journey, requiring web production experience and HTML/CSS skills.
• Export and synthesize Growth Marketing campaign engagement data, assess against benchmarks, and create reports for stakeholders.
• Utilize data to optimize ongoing and future campaigns.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience building, executing, and scaling cross-functional marketing programs or campaigns from concept to completion.
• Experience using data and metrics to drive improvements.
• Proficiency in Excel or Tableau for data manipulation, including macros, charts, and pivot tables.
• 4+ years of experience building email programs and creating segmentations in a Marketing Automation Platform (e.g., Marketo) from scratch.
• Experience designing marketing campaigns and executing programs in Marketing Automation Platforms and CMS/DAM platforms like Adobe Experience Manager.

Nice-to-haves

• Experience with web analytics and intelligence targeting.
• Familiarity with CSS and HTML for web production tasks.
• Strong written and oral communication skills for storytelling in marketing.

Benefits

• Comprehensive medical, financial, and other benefits packages.
• Equity and sign-on payments may be provided as part of the total compensation package.