Digital Marketing Manager, AWS T&C - Marketing

$70,900 - $151,700/Yr

Amazon - San Diego, CA

Full-time - Mid Level

San Diego, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

We are seeking an experienced and results-driven Digital Marketing Manager to join the Amazon Web Services (AWS) Training and Certification Global Marketing team. This role is pivotal in developing and activating digital campaigns aimed at increasing awareness and engagement with our training and certification services and solutions. As a member of the AWS Training and Certification Digital Marketing team, you will be responsible for managing a business-specific Marketo instance, which includes data integration, process definition, troubleshooting, campaign automation, data integrity, and platform enablement. In this position, you will collaborate with various functional teams within AWS and Training and Certification, including training delivery, business development, central marketing automation, and product marketing. You will own the email marketing strategy and execution of Marketo programs, leveraging your strong technical background in Marketo and B2B/B2I Marketing Operations experience to drive business results. Your role will involve implementing best practices and innovative ideas, testing and executing digital campaigns, and iterating based on performance metrics. A key focus will be on automation, ensuring an optimal customer experience and internal efficiencies in a scalable manner. The ideal candidate will possess a blend of creativity and analytical skills, managing, implementing, and executing digital campaigns with a strong emphasis on building, launching, and analyzing email campaigns and landing environments. You will be passionate about owning programs, testing and learning, and driving conversions to meet goals. While there is a strong preference for this role to be based in Seattle, WA, other locations such as Portland, OR; Denver, CO; Chicago, IL; Boston, MA; Atlanta, GA; Dallas, TX; Austin, TX; Arlington, VA; New York, NY; San Diego, CA; or Los Angeles, CA are also considered.

Responsibilities

• Act as the Digital Marketing Point of Contact and power user of a business line specific Marketo environment, owning its integration with Salesforce, optimizing system configuration, and maintenance.
• Serve as a strategic partner to Global Campaign Leads, Events Marketing, Product Marketing, and other internal stakeholders to create high-quality digital experiences aligned with evolving strategies, including email and landing page optimization, form processing, A/B testing, and recommendations for effective customer engagement.
• Implement targeting and customer segmentation for digital campaigns, manage the maintenance of a library of assets, and uphold data accuracy and hygiene to support ongoing campaign and reporting initiatives.
• Ensure marketing and sales data synchronization between systems, including field mapping maintenance, campaign configuration, and reporting enablement.
• Maintain system components to support lead management processes within Marketo and Salesforce, including customer segmentation, funnel telemetry, lead assignment, scoring, nurturing, email deliverability, and compliance with data privacy regulations such as GDPR and CCPA.
• Support the localization process for campaigns, including Localization and Activation for international geographies.

Requirements

• 4+ years of professional non-internship marketing experience.
• 5+ years' experience in digital marketing or multi-channel digital campaign development with a heavy focus on email marketing and automation.
• Bachelor's Degree in marketing, economics, business, engineering, or a relevant field of study.

Nice-to-haves

• Proven track record of creating and executing integrated marketing campaigns using tactics that include digital advertising, lead nurture programs, live events, webinars, and social media.
• Marketing Automation Platform experience, preferably Marketo with a Marketo Certified Expert certification.
• Hands-on experience building, launching, and reporting on campaigns using Marketo, Salesforce.com, Splashthat, and Qualtrics.
• Experience with B2B marketing, specifically high-tech products/services.
• Ability to work independently and autonomously.
• Solid quantitative, analytical, and problem-solving skills, comfortable with data analysis and able to use data to make recommendations and drive decisions.
• Proven experience building test and learn plans that continuously improve program engagement.
• Passion for continual learning and expanding hands-on technical skills, with demonstrable experience in driving operational efficiency.
• Highly collaborative with experience working cross-functionally and gathering requirements across business teams.
• Expertise in managing and prioritizing multiple projects.

Benefits

• Flexible working hours to promote work-life balance.
• Mentorship and career growth opportunities within a diverse team.
• Access to employee-led affinity groups and innovative benefit offerings.
• Annual and ongoing learning experiences, including conferences on diversity and inclusion.