Digital Marketing Manager, B2C

$77,000 - $102,000/Yr

WEX - Portland, ME

Full-time - Mid Level

Portland, ME

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Digital Marketing Manager for B2C at WEX Inc. is responsible for developing and executing the digital media strategy for the 'Over The Road' business, specifically targeting Trucker Owner/Operators with the 10-4 by WEX mobile app. This role involves managing the digital acquisition strategy, collaborating with various internal stakeholders, and staying updated on digital trends to drive app downloads and consumer engagement. The position requires a data-driven approach and strong storytelling skills to effectively communicate both internally and externally.

Responsibilities

• Guardian and owner of the end-to-end B2C digital acquisition plan for the 10-4 by WEX mobile app
• Develop and implement digital strategies to optimize mobile app download and activation performance
• Plan and independently execute A/B and multivariate testing to improve conversion rates
• Develop and manage digital advertising strategies aligned with overall marketing objectives
• Supervise the setup, execution, and optimization of programmatic campaigns across various platforms
• Utilize data and analytics to measure campaign performance and optimize strategies
• Collaborate with sales, marketing, and data teams for seamless integration of programmatic efforts
• Stay updated on industry trends and best practices in programmatic advertising
• Develop and manage the digital budget to maximize ROI

Requirements

• 5+ years of experience in digital acquisition marketing, preferably in a Finance or Technology organization or agency
• Bachelor's degree in marketing or a similar field
• Hands-on proficiency in building and deploying digital campaigns
• Strong analytical skills to interpret data and derive actionable insights
• Ability to collaborate effectively with cross-functional teams
• Experience with various Content Management Systems (CMS)
• Culturally adept and able to work across a geographically diverse workforce
• Confident communicator with strong relationship-building skills
• Ability to manage multiple tasks with little to moderate direction
• Critical thinker and problem-solver with good time management skills
• Proactive team player who seeks to learn and share experiences
• Strong attention to detail and proofreading abilities
• Expertise in providing formal recommendations to mid-upper management

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Retirement savings plan
• Paid time off
• Health savings account
• Flexible spending accounts
• Life insurance
• Disability insurance
• Tuition reimbursement