About the position
Do you want to help Brand Owners build better brands while ensuring the best possible customer experience within the Amazon Store? Do you have the ability to use data and customer research to develop marketing campaigns and create scalable solutions that help drive the necessary actions for brands to stand out to customers? The Brand Experience (BX) Marketing team is looking for Digital Marketing Manager who will be a key team member contributing towards the successful implementation of our campaign roadmap. The Digital Marketing Manager will implement and execute global digital campaigns, including the successful build and launch of email, web, social, and paid media campaigns across various geographies and languages. Our ideal candidate has experience building, deploying, and activating multi-channel marketing campaigns, possesses a baseline of technical expertise with contemporary marketing automation platforms, and has demonstrated solid experience with email marketing and marketing automation.
Responsibilities
- Manage digital marketing campaign execution (email, web, digital) that aligns with business objectives inclusive of QA, deployment, and reporting
- Maintain best-in-class operational excellence across the campaign workflows and campaign reporting
- Evaluate campaign performance using multiple data points and methodologies
- Own and manage campaign testing and experimentation roadmap with clear insights and actions
- Implements the targeting, customer segmentation, and list maintenance for digital campaigns
- Own weekly campaign report and ongoing attainment evaluation with organization-wide audiences including senior leadership
- Collaborates with Product Marketing, Channel Managers, in-region Marketing teams, Research, and other internal stakeholders to create customer obsessed experiences for sellers and brand owners against shared goals
Requirements
- 5+ years of professional non-internship digital marketing experience
- Bachelor's degree
- Experience building, executing, and scaling marketing campaigns
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Nice-to-haves
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing automated marketing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Benefits
- Equity
- Sign-on payments
- Medical benefits
- Financial benefits
- Other benefits
