Digital Marketing Manager, Consumer Direct Sales - Marketing

$110,000 - $110,000/Yr

Onity - West Palm Beach, FL

Full-time - Mid Level

West Palm Beach, FL

Wholesale Trade Agents and Brokers

About the position

The Manager of Digital Marketing will develop and execute digital marketing strategies for forward and reverse lending products, focusing on increasing brand awareness, generating leads, optimizing conversion rates, and driving revenue. This role involves collaboration with marketing and sales teams to enhance customer acquisition and retention, alongside performing market research to identify differentiation opportunities.

Responsibilities

• Perform ongoing analysis of website traffic and prepare reports on changes and opportunities.
• Create and implement landing page and lead funnel optimization strategies.
• Conduct market research to identify target audiences and their digital behaviors.
• Oversee digital tools such as chat, calculators, and digital applications.
• Create new content, including blog articles.
• Manage paid advertising campaigns across platforms like Google/Bing Ads and social media.
• Evaluate keyword strategies for driving high-quality leads.
• Oversee performance of third-party lead generators.
• Develop and execute SEO strategies to improve organic search rankings.
• Manage content marketing initiatives including blog posts and social media content creation.
• Develop retargeting strategies for lead drop-off.
• Prepare analyses and reporting dashboards on campaign performance.
• Monitor campaign performance using web analytics tools.
• Analyze data to identify trends and make data-driven adjustments to marketing strategies.
• Evaluate marketing campaign performance and provide recommendations for improvement.
• Identify opportunities to optimize lead funnels through A/B testing.

Requirements

• Bachelor's degree in Marketing, Business Administration, Finance or a related field.
• Minimum of 7 years of Marketing Experience, preferably within mortgage or financial services.
• Strong analytical and strategic thinking abilities.
• Excellent communication and interpersonal skills.
• Experience with marketing automation tools and CRM systems such as Velocify & Salesforce.
• Prior experience updating content in CMS platforms (like Kentico or WordPress).
• Ability to write website content, including blogs.
• Ability to develop a robust A/B testing plan using tools such as Optimizely.
• Strong understanding of digital marketing principles and best practices.
• Expertise in Google Analytics/GA4, Adwords, SEO, Google Tag Manager, and social media advertising.
• Direct experience placing media in native platforms.
• Ability to set up events and custom reporting in GA4.
• Understanding of regulatory compliance requirements within the financial industry.
• Project management skills to manage multiple campaigns simultaneously.

Nice-to-haves

• Experience in the mortgage or financial services industry.
• Familiarity with additional digital marketing tools and platforms.

Benefits

• Medical, dental, and vision insurance coverage.
• Up to 3% match on 401(k) contributions.
• Generous paid time off.
• Company-paid life, accident, and disability coverage.
• Programs for mental, physical, and financial wellness.