Industrial Strength Marketing - Nashville, TN
posted 28 days ago
INDUSTRIAL, a growing industrial B2B marketing organization, is seeking a contract-to-hire Digital Marketing Manager to create, activate, and optimize a strategic marketing roadmap for our family of brands. This position is ideal for a skilled marketer with a background in B2B or industrial marketing who is passionate about building the business and collaborating with stakeholders across all levels of the organization. The role may be performed remotely for the right candidate or located at our Nashville HQ in historic Germantown, with hybrid work options available. The Digital Marketing Manager will report directly to the President of the company. In this role, the Digital Marketing Manager will be responsible for creating a strategic marketing roadmap aimed at delivering qualified lead generation goals for INDUSTRIAL's family of brands. This includes executing targeted paid media campaigns across various platforms such as search, display, paid social, and retargeting. The manager will also build and manage email marketing campaigns and lead nurturing communications directed at current contacts, prospects, and new leads. Additionally, the role involves executing SEO strategies to increase organic traffic and developing enhanced sales and educational materials to support key products and services. The Digital Marketing Manager will assist in managing the annual marketing budget and participate in various periodic marketing projects and tasks as required. This includes lead capturing, scoring, and managing, organizing, and disseminating marketing collateral. It is essential that all strategies align with the overall business goals, ensuring a cohesive approach to marketing efforts.