Digital Marketing Manager/Director

Maania Consultancy Services - San Diego, CA

Full-time - Mid Level

San Diego, CA

About the position

The Digital Marketing Manager and Email Marketing Manager positions are direct hire roles based in San Diego, CA, focusing on managing and executing email marketing strategies. These roles require strong analytical skills and proficiency in various marketing tools, with a significant emphasis on data analysis and email marketing experience.

Responsibilities

• Manage and execute email marketing campaigns at scale.
• Analyze data to optimize email marketing performance.
• Create and manage internal email databases and external email list rentals.
• Utilize Google Analytics to track and report on campaign performance.
• Develop landing pages and conduct A/B testing for optimization.
• Implement email testing and HTML coding for effective email delivery.

Requirements

• Strong proficiency in Excel, including complex formulas and pivot tables.
• At least 2 years of recent email marketing experience.
• Experience with internal email databases and external email list rentals.
• Strong skills in Google Analytics and CMS systems like Infusionsoft or SalesForce/Marketo.
• Knowledge of email testing, HTML coding, and tracking code placement.

Nice-to-haves

• Experience in Direct Response marketing/copywriting, particularly with info products.

Benefits

• Full benefits package including health insurance, retirement plans, and paid time off.