Digital Marketing Manager (DTC focus)

Gibson Brands - Nashville, TN

Full-time - Mid Level

Nashville, TN

Miscellaneous Manufacturing

About the position

The Digital Marketing Manager (DTC Focus) at Gibson Brands Inc. is responsible for driving revenue growth and enhancing customer engagement through effective digital direct-to-consumer strategies. This role involves executing and optimizing digital campaigns across eCommerce platforms, with a focus on maximizing customer acquisition, retention, and lifetime value. The ideal candidate will have a proven track record in managing complex digital marketing campaigns that yield measurable business results in a fast-paced, data-driven environment.

Responsibilities

• Develop and implement comprehensive digital marketing strategies that drive revenue growth and improve customer acquisition.
• Lead the planning, execution, and continuous optimization of multi-channel digital marketing campaigns, including paid search, display, social media, email marketing, SEO, and affiliate marketing.
• Work closely with global Marketing, Commercial DTC, and Web tech teams to align digital marketing efforts with overall business objectives.
• Analyze and optimize the digital customer journey to improve conversion rates and reduce cart abandonment.
• Use data and analytics to track, measure, and optimize the performance of digital campaigns.
• Serve as the internal expert for digital DTC marketing, advising leadership on best practices and emerging trends.
• Develop and execute strategies for customer acquisition and retention through various digital channels.
• Manage the digital marketing budget to maximize return on investment and report on performance.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• Minimum of 5-7 years of experience in digital marketing, particularly in direct-to-consumer eCommerce environments.
• Proven track record of managing complex digital marketing projects that drive revenue growth.
• Strong project management skills to handle multiple high-priority campaigns.
• Expertise in digital marketing channels including paid media, SEO, SEM, email, social media, and affiliate marketing.
• Excellent collaboration and communication skills for cross-functional teamwork.
• Deep understanding of the DTC business model and eCommerce optimization best practices.
• Strong analytical skills to interpret data and optimize campaign performance.
• Hands-on experience with marketing automation, CRM tools, and data analytics platforms.

Nice-to-haves

• Advanced degree in marketing or a related field.
• Experience working with global teams and managing initiatives across multiple brands.
• Familiarity with AI-driven personalization and programmatic media buying.

Benefits

• Health insurance
• 401k
• Paid holidays
• Flexible scheduling
• Professional development opportunities