Digital Marketing Manager - eCommerce Brand Analytics _ Hybrid @ Warren, Michigan

Jdm Systems Consultants - Warren, MI

Full-time - Mid Level

Warren, MI

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Manager for eCommerce Brand Analytics is responsible for leveraging marketing intelligence and technology to support eCommerce businesses. This role focuses on website testing and learning strategies, analyzing website performance, user behavior, and traffic trends to deliver actionable insights to stakeholders. The manager will collaborate closely with the website analyst and developer to enhance the site testing program and drive growth in eCommerce.

Responsibilities

• Analyze website performance, user behavior, and traffic trends using web analytics platforms.
• Deliver actionable insights to key stakeholders based on analysis.
• Partner with the website analyst and developer to expand the site testing program.
• Drive growth for eCommerce through data-driven strategies.

Requirements

• 5+ years experience with digital performance analytics/research.
• Experience with project management and/or collaborative projects.
• Deep understanding of marketing analytics, strategic insights, storytelling, data sharing, and optimization.
• Previous eCommerce reporting experience is preferred.
• Experience in utilizing Power BI as a tool.
• Strong understanding of multi-platform performance correlations and measurement.
• Demonstrated thought-leadership in developing data-based strategic and tactical recommendations.
• Strong presentation and problem-solving skills.
• A consumer-centric, results-driven mindset with a portfolio of achievements.

Nice-to-haves

• Knowledge of Omniture and various other tracking services, their methodologies and applications.
• Advanced proficiency in Excel, including building and maintaining macros.