Adtalem Global Education - Columbia, MD
posted 2 months ago
As part of our Digital Center of Excellence, the Manager, Digital Marketing will be responsible for the development and implementation of key digital experience strategies aimed at increasing enrollment and persistence across our portfolio of institutions. This position collaborates with institutional marketing professionals to convert and retain students through innovative digital tactics and nurtures. The role is hybrid, requiring office presence three days a week (Tuesday, Wednesday, Thursday) for those residing within 50 miles of Adtalem's office in Columbia, MD, with the remainder of the workweek spent working from home. The Manager, Digital Marketing will develop and track enterprise digital experience KPIs for the entirety of the student lifecycle. This includes identifying areas of opportunity across the student lifecycle and working with stakeholders to implement conversion-focused initiatives to fill the gaps. The individual will serve as a go-to resource for stakeholders in all things email, nurture, and digital experience. Collaboration with the digital experience technical lead is essential to optimize strategies for our tech stack and to identify new tools and systems as our stack evolves. Additionally, the manager will mentor the digital marketing specialist as they develop and implement strategies and tactics across our portfolio of institutions. Other duties may be assigned as necessary, and compliance with all policies and standards is expected.