Digital Marketing Manager, Email Channel

$83,400 - $183,000/Yr

Microsoft - Redmond, WA

Full-time - Mid Level

Redmond, WA

5,001-10,000 employees

Publishing Industries

About the position

The Digital Marketing Manager for the Email Channel at Microsoft is responsible for leading the development and execution of email marketing strategies that enhance customer relationships and engagement. This role focuses on creating personalized customer journeys, leveraging AI and machine learning to optimize email communications, and ensuring that customers receive timely and relevant information about Microsoft products and services. The position requires collaboration with various digital channel experts to deliver a cohesive customer experience and achieve key performance metrics related to email channel health and customer retention.

Responsibilities

• Build and execute email programs supporting the customer relationship
• Create Monthly Business Review (MBR) content to share with partners and stakeholders
• Become an expert on email channel execution
• Partner closely with the Customer Journey lead and other channel leads to create a comprehensive and customer-driven journey to meet business needs
• Embody Microsoft's culture and values

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 1+ year(s) integrated marketing experience (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience
• Experience creating and managing email campaigns

Nice-to-haves

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing experience
• Experience in creating executive presentations and white-papers
• Focus to improve customer experience, gain efficiencies and improve performance
• Experience leading virtual teams across organizational lines and networking/relationship management

Benefits

• Health insurance
• 401k
• Paid holidays
• Flexible scheduling
• Professional development
• Employee discount programs