Dollar Tree - Chesapeake, VA
posted about 2 months ago
The Digital Marketing Manager (Addressable) will lead the addressable marketing channels for Dollar Tree and Family Dollar, focusing on email, app messaging, SMS, and other digital platforms. This role is pivotal in driving both online and in-store revenue by implementing targeted, promotional, lifecycle, and personalized marketing strategies aimed at acquiring, retaining, and re-engaging customers. The Manager will utilize data analytics to derive insights that inform customer contact strategies and foster channel growth. The ideal candidate is expected to be highly motivated, well-organized, and possess strong leadership, entrepreneurial, communication, and problem-solving skills. Collaboration with various stakeholders, including merchandising, marketing, creative teams, web development, and external agency providers, is essential in this role. In addition to leading existing marketing channels, the Manager will be responsible for identifying, testing, and implementing new addressable channels such as web push notifications and targeted personalized campaigns. The position requires a proactive approach to finding creative solutions in a fast-paced digital environment to meet organizational goals. The Manager will oversee a team of direct reports, guiding them in their efforts to enhance customer engagement and optimize marketing strategies. The primary responsibilities include ownership of the email program, managing email strategy and optimization, overseeing push notification strategies, and ensuring effective planning and segmentation for addressable channels. The Manager will also be tasked with growing email and push lists while maintaining list hygiene, creating and optimizing addressable marketing programs, and streamlining reporting processes. Continuous improvement in channel performance through testing and the implementation of personalization initiatives will be key focuses. The Manager will work closely with digital and traditional marketing teams to ensure alignment and execution of marketing programs, while also managing relationships with third-party email service providers to optimize deliverability.