Digital Marketing Manager (Exempt - Administrative/Professional)

$36,400 - $104,000/Yr

DJB Network - Arcadia, CA

Full-time - Mid Level

Remote - Arcadia, CA

About the position

The Digital Marketing Manager at DJB Network LLC will play a pivotal role in shaping and executing the digital marketing strategy for iRelaxBot. This position is designed for a professional who is not only skilled in digital marketing but also possesses strong leadership capabilities to manage a team effectively. The Digital Marketing Manager will oversee various online campaigns, brand management initiatives, and marketing activities aimed at driving sales and enhancing brand awareness. This is an exempt position, meaning it is not eligible for overtime pay, and the first three months will serve as a probationary period. During this time, the employee will receive a base salary that meets the minimum exempt salary requirement under the Fair Labor Standards Act (FLSA). Upon successful completion of the probation period, the employee will transition into full-time status with a standard salary and benefits package. In this role, the Digital Marketing Manager will be responsible for developing and executing a comprehensive digital marketing strategy that encompasses social media, content marketing, SEO, SEM, email marketing, and more. The manager will oversee all online promotional channels, analyze data to optimize marketing strategies, and lead the digital marketing team to ensure timely and efficient completion of marketing activities. Additionally, the manager will be tasked with optimizing website content to enhance user experience and improve search engine performance, managing online advertising campaigns, conducting market research, and managing the digital marketing budget to align spending with company objectives. Training and managing team members to enhance their digital marketing capabilities will also be a key responsibility.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy, including social media, content marketing, SEO, SEM, email marketing, and more.
• Oversee and manage all online promotional channels and analyze data to optimize marketing strategies.
• Lead the digital marketing team and coordinate cross-departmental efforts to ensure marketing activities are completed on time and efficiently.
• Optimize and update website content to improve user experience and search engine performance.
• Manage online advertising campaigns, monitor performance, and make adjustments to improve ROI.
• Conduct market research, competitor analysis, and track trends to adjust marketing plans and maintain competitiveness.
• Manage the digital marketing budget to ensure spending aligns with company objectives.
• Train and manage team members to enhance overall digital marketing capabilities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (Master's degree preferred).
• Minimum of 3 years of digital marketing experience, with management experience preferred.
• Strong understanding of SEO/SEM, social media management, email marketing, CMS, and analytics tools (such as Google Analytics).
• Excellent project management skills, able to juggle multiple projects and allocate resources effectively.
• Strong communication skills for effective collaboration with team members, external vendors, and senior management.
• Self-driven with leadership abilities, able to motivate a team to achieve goals.
• Strong analytical skills with a data-driven approach to decision-making.
• Innovative mindset with the ability to develop and execute new marketing strategies.
• Excellent time management skills, able to meet deadlines in a fast-paced environment.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• Employee discount
• Flexible schedule
• Life insurance
• Retirement plan