Digital Marketing Manager, Field Marketing - NAMER

$70,900 - $151,700/Yr

Amazon - New York, NY

Full-time - Mid Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing Manager plays a crucial role in executing impactful digital marketing campaigns for the AWS Americas Marketing team. This position focuses on delivering exceptional digital experiences for various marketing initiatives, including events and lifecycle campaigns. The role involves creating and optimizing scalable marketing processes, leveraging new tools, overseeing digital execution, and providing leadership on complex digital tactics. It requires a blend of analytical and creative skills to influence marketing programs and enhance customer experience solutions, ensuring campaign goals are achieved.

Responsibilities

• Lead execution of digital marketing campaigns including program/project management, build, QA, deployment, testing, and reporting.
• Oversee intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders.
• Lead automation initiatives to improve processes and productivity, enabling the digital marketing team to scale with high bars on quality and efficiency.
• Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation and digital channel measurement.
• Partner with other AWS Marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on Americas priorities.
• Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
• Oversee the creation and optimization of email, landing page, and marketing activity program templates in Marketo, Uberflip, Splashthat, Adobe Experience Manager, and other martech tools.
• Deliver clear, consistent, and frequent communication with Field Marketing and Events stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams

Nice-to-haves

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process

Benefits

• Comprehensive medical coverage
• Financial benefits including equity and sign-on payments
• Flexible working culture
• Mentorship and career growth opportunities
• Diversity and inclusion initiatives