Digital Marketing Manager, Field Marketing - NAMER

$70,900 - $151,700/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing Manager for Field Marketing at Amazon Web Services (AWS) is a pivotal role within the AWS Americas Marketing team, responsible for executing high-impact digital marketing campaigns. This position focuses on delivering exceptional digital experiences for AWS events, lifecycle campaigns, and various marketing initiatives. The successful candidate will be tasked with creating and optimizing scalable digital marketing processes, operationalizing best practices, and leveraging new tools and platforms to enhance digital execution. This role requires a blend of analytical and creative skills, as it will influence marketing programs through strategic thought leadership and customer experience solutions to meet campaign goals. In this role, you will lead the execution of digital marketing campaigns, which includes program and project management, quality assurance, deployment, testing, and reporting. You will oversee the intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities, collaborating closely with cross-functional internal stakeholders. Additionally, you will spearhead automation initiatives aimed at improving processes and productivity, enabling the digital marketing team to scale while maintaining high standards of quality and efficiency. The Digital Marketing Manager will also be responsible for identifying and sharing best practices related to audience targeting, database hygiene, email and digital marketing strategies, event tracking, and digital channel measurement. You will partner with other AWS Marketing teams to ensure consistency in campaign setup and execution processes, while also influencing the development and optimization of global practices based on the priorities of the Americas region. Furthermore, you will develop and analyze digital channel performance metrics to inform future marketing decisions and optimize lead acquisition and activation strategies. This role also involves overseeing the creation and optimization of email, landing page, and marketing activity program templates using various marketing technology tools such as Marketo, Uberflip, Splashthat, and Adobe Experience Manager. Clear and consistent communication with Field Marketing and Events stakeholders is essential to ensure ongoing clarity regarding strategy, tactics, goals, and performance for digital channels.

Responsibilities

• Lead execution of digital marketing campaigns including program/project management, build, QA, deployment, testing, and reporting.
• Oversee intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders.
• Lead automation initiatives to improve processes and productivity, enabling the digital marketing team to scale with high bars on quality and efficiency.
• Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation and digital channel measurement.
• Partner with other AWS Marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on Americas priorities.
• Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
• Oversee the creation and optimization of email, landing page, and marketing activity program templates in Marketo, Uberflip, Splashthat, Adobe Experience Manager, and other martech tools.
• Deliver clear, consistent, and frequent communication with Field Marketing and Events stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.

Nice-to-haves

• Experience in multi-territory campaign management.
• Experience in digital marketing and content production timelines and process.

Benefits

• Medical, financial, and other benefits as part of a total compensation package.
• Equity and sign-on payments may be provided depending on the position offered.