Digital Marketing Manager, Field Marketing - NAMER

$70,900 - $151,700/Yr

Amazon - Federal Way, WA

Full-time - Mid Level

Federal Way, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing Manager is a key contributor to the most impactful and visible digital marketing campaigns executed by the AWS Americas Marketing team. This role will focus on delivering best-in-class digital experiences for AWS events, lifecycle campaigns, and more. You will create and optimize scalable digital marketing processes, operationalize best practices, leverage new tools and platforms, oversee digital execution, and provide team leadership on complex digital tactics. This is a data-driven role that will influence marketing programs with strategic thought leadership and customer experience solutions to ensure campaign goals are met. The ideal candidate for this role will be equally analytical and creative, and have a proven track record leading teams in building and executing strategic lead generation events campaigns that drive new customer acquisition and generate pipeline.

Responsibilities

• Lead execution of digital marketing campaigns including program/project management, build, QA, deployment, testing, and reporting.
• Oversee intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders.
• Lead automation initiatives to improve processes and productivity, enabling the digital marketing team to scale with high bars on quality and efficiency.
• Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation and digital channel measurement.
• Partner with other AWS Marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on Americas priorities.
• Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
• Oversee the creation and optimization of email, landing page, and marketing activity program templates in Marketo, Uberflip, Splashthat, Adobe Experience Manager, and other martech tools.
• Deliver clear, consistent, and frequent communication with Field Marketing and Events stakeholder to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams

Nice-to-haves

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process

Benefits

• Comprehensive medical coverage
• Financial benefits including equity and sign-on payments
• Flexible working culture to support work-life balance
• Mentorship and career advancement resources
• Diversity and inclusion programs