Amazon - Medina, WA
posted about 2 months ago
The Digital Marketing Manager is a key contributor to the most impactful and visible digital marketing campaigns executed by the AWS Americas Marketing team. This role will focus on delivering best-in-class digital experiences for AWS events, lifecycle campaigns, and more. You will create and optimize scalable digital marketing processes, operationalize best practices, leverage new tools and platforms, oversee digital execution, and provide team leadership on complex digital tactics. This is a data-driven role that will influence marketing programs with strategic thought leadership and customer experience solutions to ensure campaign goals are met. The ideal candidate for this role will be equally analytical and creative, and have a proven track record leading teams in building and executing strategic lead generation events campaigns that drive new customer acquisition and generate pipeline. Key job responsibilities include leading the execution of digital marketing campaigns, which encompasses program/project management, build, QA, deployment, testing, and reporting. You will oversee intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders. Additionally, you will lead automation initiatives to improve processes and productivity, enabling the digital marketing team to scale with high standards on quality and efficiency. Identifying and sharing best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation, and digital channel measurement will also be part of your responsibilities. You will partner with other AWS Marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence the development and optimization of global practices based on Americas priorities. Developing and analyzing digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy is crucial. Furthermore, you will oversee the creation and optimization of email, landing page, and marketing activity program templates in various martech tools such as Marketo, Uberflip, Splashthat, and Adobe Experience Manager. Clear, consistent, and frequent communication with Field Marketing and Events stakeholders will be essential to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels.