Digital Marketing Manager - Full-time

Avera Health - Sioux Falls, SD

Full-time - Mid Level

Sioux Falls, SD

Hospitals

About the position

The Digital Marketing Manager at Avera is responsible for overseeing the strategic coordination and implementation of digital marketing solutions. This role focuses on enhancing user experience across various digital platforms, driving customer acquisition, and improving product adoption through integrated digital strategies. The manager will collaborate with multiple teams to ensure effective messaging and technology integration that aligns with Avera's mission-driven approach to healthcare.

Responsibilities

• Oversee the strategic coordination and build activities for digital marketing solutions.
• Manage websites, business listings, and other digital tools controlled by the digital team.
• Drive enhancement roadmaps to improve website user experience and conversion rates.
• Collaborate with digital, marketing, content, consumer engagement, design, and development teams to deliver integrated digital strategies.
• Increase awareness and improve SEO through comprehensive digital marketing efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Computer Science, Information Systems, Business Administration or a related field.
• Seven years' experience in marketing, digital analytics, digital marketing strategy, managing digital programs and online advertising campaigns.
• Experience developing web page strategies and using a content management system (CMS).
• Familiarity with HTML, CSS, and JavaScript.
• Experience developing and implementing organic and paid digital strategies.

Nice-to-haves

• Experience working in marketing in the health care industry.
• Experience with content and technical SEO, writing digital advertising content across multiple channels.
• Understanding of CRM tech stacks and ecosystems.

Benefits

• Opportunities for career advancement.
• Mission-driven work environment focused on community and patient care.