Digital Marketing Manager, Global Campaigns & Virtual Programs

$70,900 - $151,700/Yr

Amazon - Portland, OR

Full-time - Mid Level

Portland, OR

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

As a Digital Marketing Manager at AWS, you will play a pivotal role in developing and executing campaigns that promote AWS's priority solution themes and services, as well as Tier 1 events. This position is integral to the central development of lead generation, adoption, and registration campaigns, collaborating closely with regional marketing teams to ensure these campaigns are effectively deployed on a global scale. Your expertise in digital marketing will be essential in utilizing various platforms to execute programs that can scale across multiple languages and regions, while also implementing best practices to enhance customer experiences and drive continuous improvements based on data insights. In this role, you will be responsible for the day-to-day management and optimization of the email channel and digital operations. This includes overseeing the development, quality assurance, deployment, and reporting for global campaigns and major events such as AWS Summits, Innovate, re:Inforce, and re:Invent. You will collaborate with various stakeholders, including campaign leads, Field Marketing Managers, Events Marketing, and Product Marketing teams, to create optimal digital experiences for customers. Your recommendations on customer engagement strategies within digital channels will be crucial, as will your ability to implement effective targeting and customer segmentation for campaigns. You will also be tasked with developing and executing test plans across all digital channels, establishing scalable processes that ensure best practices for email, social media, paid media, and internal reporting. Analyzing campaign performance and communicating timely optimizations will be key to driving results. Additionally, you will manage a library of assets and campaigns, ensuring proper asset hierarchy and management, and support the localization process for campaigns targeting international geographies. The Global Campaigns & Virtual Programs Digital Marketing Team is composed of platform and process experts dedicated to delivering scaled programs for stakeholder teams globally, supporting over 12 languages. The team values ownership, trust, curiosity, and innovation, and is primarily responsible for the success of mid-funnel marketing activities within the Global Integrated Marketing organization at AWS.

Responsibilities

• Maintains the day-to-day management and optimization of the email channel and digital operations including the development, QA, deployment, and reporting for Global Campaigns and Tier 1 events.
• Collaborates with campaign leads, in-region Field Marketing Managers, Events Marketing, Product Marketing, platform owners, and other internal stakeholders to create the best digital experiences.
• Drives and makes recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.).
• Implements the targeting and customer segmentation for digital campaigns.
• Develops and executes test plans across all digital channels.
• Establishes and maintains scalable processes that ensure best practices for email, social channels, paid media, and internal reporting.
• Provides campaign performance analysis and communicates and implements timely optimizations to drive results.
• Manages the maintenance of a library of assets and campaigns including asset hierarchy, asset management, etc.
• Supports localization process for the campaign, including supporting Localization and Activation for international geographies.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams.

Nice-to-haves

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process.

Benefits

• Comprehensive medical coverage
• Financial benefits including equity and sign-on payments
• Full range of medical, financial, and other benefits as part of total compensation package.