Digital Marketing Manager - Global Touring

AEG Worldwide - Nashville, TN

Full-time - Mid Level

Nashville, TN

Performing Arts, Spectator Sports, and Related Industries

About the position

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! The Digital Marketing Manager will be responsible for managing and executing digital marketing campaigns for the Global Touring Division of AEG Presents. The DMM will work very closely with the Sr. Director of Digital Marketing, Global Touring and be in constant communication with tour marketers, talent buyers and the central digital team in order to manage execution of content strategy, email campaigns, social monitoring, website properties, apps, media buying, CRM and reporting. This person is responsible for asset trafficking, building digital advertising campaigns, assisting with content creation and providing materials for reporting needs. Understanding the phases of concert marketing to capitalize on tour presales, on sales, etc. to drive awareness is important, so knowledge of digital platforms and audience targeting is a plus. The DMM will execute real-time campaign optimization and generate ROI reporting along with tour-level recap reporting.

Responsibilities

• Manage and execute digital marketing campaigns for the Global Touring Division.
• Work closely with the Sr. Director of Digital Marketing and communicate with tour marketers and talent buyers.
• Oversee execution of content strategy, email campaigns, social monitoring, website properties, apps, media buying, CRM, and reporting.
• Responsible for asset trafficking and building digital advertising campaigns.
• Assist with content creation and provide materials for reporting needs.
• Capitalize on tour presales and on sales to drive awareness.
• Execute real-time campaign optimization and generate ROI reporting.
• Compile relevant demographic data to drive profitable ticket sales and successful marketing campaigns.
• Stay aligned with multiple cross-functional teams including web, creative, content, marketing, and partnerships.
• Assist with project management for website development and ensure website best practices in SEO tagging.

Requirements

• Bachelor of Arts/Sciences Degree (4-year) in Marketing or related fields.
• 3 years of related work experience.
• Knowledge and experience working in omni-channel digital marketing.
• Demonstrated creativity and documented immersion in Social Media.
• Functional knowledge and/or personal experience with WordPress.
• Proficiency with Microsoft Office (Outlook, Word, Excel) and ability to learn required business systems.
• Demonstrated winning Social Customer Service techniques with great ability to identify potential.
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Ability to switch from the creative side of marketing to analytical side, proving ideas are analytically sound.
• In-depth knowledge and understanding of Social Media platforms and their respective participants.
• Excellent writing and language skills.
• Experience buying digital media and executing a digital media plan.
• Excellent at building and maintaining sales relationships online and offline.
• Team player with the confidence to take the lead and guide other employees when necessary.
• Analytical in nature using data to drive decisions.
• Proficient in Excel (model building a plus).
• Ability to multitask and exceptional organization skills to manage multiple campaigns.

Nice-to-haves

• Advanced degree.
• Understanding of data architecture.
• Experience in the music industry and live entertainment.