Digital Marketing Manager (Go To Market) RB9-18240404

Creative Circle - Chicago, IL

Full-time - Mid Level

Chicago, IL

Administrative and Support Services

About the position

The Digital Marketing Manager will play a crucial role in bringing a new product to market for a healthcare association client. This full-time, hybrid position requires onsite work in downtown Chicago on Tuesdays and Wednesdays. The manager will be responsible for developing and executing comprehensive marketing strategies, focusing on lead generation and sales enablement across various channels.

Responsibilities

• Developing and executing go-to-market tactics and marketing plans including sales enablement, lead generation, web, email, paid media (print and digital, SEM/PPC), earned media, social, and events.
• Establishing key ROI, KPIs, and identifying key buyers/accounts.
• Creating and managing integrated marketing campaigns aimed at lead generation for sales.
• Creating marketing and sales support materials for appropriate channels.

Requirements

• 5 years of marketing experience, with at least 3 years in owned, paid, and social media.
• Experience with new product launches and go-to-market strategy, including collaboration with sales teams.
• Ability to make data-driven decisions and provide insights through A/B testing using Salesforce Marketing Cloud and Google Analytics.
• Experience in writing promotional content and value propositions for diverse audiences.
• Experience working with third-party vendors.

Nice-to-haves

• Experience in the association or healthcare industry.
• Familiarity with Asana or other project management tools.
• Knowledge of SEO/SEM, PPC, display, programmatic, re-targeting, or other digital tactics.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Basic life insurance
• 401k plan
• Deferred compensation plan
• Eight hours of vacation leave per month
• Twelve paid holidays per year
• Ability to purchase company stock
• Eligibility for annual bonuses
• Participation in profit sharing