Digital Marketing Manager, HCP Experience

Boston Scientific - Marlborough, MA

Full-time - Mid Level

Marlborough, MA

Miscellaneous Manufacturing

About the position

The Digital Marketing Manager at Boston Scientific is responsible for developing and executing digital marketing strategies that align with business objectives and meet the needs of healthcare professionals (HCPs). This role involves collaboration with various stakeholders to ensure effective communication and engagement with customers, utilizing channels such as web, social media, email, SEO/SEM, and paid media. The position requires a strong background in digital marketing, particularly within the healthcare sector, and focuses on driving demand generation and lead nurturing.

Responsibilities

• Own end-to-end digital marketing programs targeting HCP audiences.
• Lead the development of digital marketing plans that align to the customer journey.
• Analyze available data sources to guide and inform digital strategy and planning.
• Effectively reach, engage and connect with customers in collaboration with sales.
• Work closely with Content Strategy, Content Development, Sales Experience, Analytics and Social to ensure alignment in customer communications.
• Forecast impact, set KPIs and measure campaign performance by working closely with analytics.
• Deliver insightful campaign reports to key stakeholders and make recommendations for optimizations and improvements.
• Effectively communicate and recommend innovative and relevant ideas/plans to business partners and gain alignment.
• Partner with external agencies as needed for digital programs.
• Play a thought-leader role by sharing knowledge and best practices.
• Support the continuous improvement of campaign processes, delivery, & measurement.

Requirements

• Bachelor's degree required, ideally in Marketing; MBA preferred.
• 6-8 years of relevant global digital marketing experience required.
• Experience in digital marketing in healthcare, particularly targeting HCPs and Patients, is preferred.
• Strong CRM and digital marketing acumen with a proven track record of developing successful digital campaigns.
• Experience with Salesforce and Salesforce Marketing tools (Marketing Cloud) is strongly desired.
• Understanding of email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management is required.
• Ability to work effectively in a regionally diverse team is required.

Nice-to-haves

• Experience in healthcare marketing is a plus.
• Familiarity with analytics tools and data interpretation.

Benefits

• Access to the latest tools and training for career advancement.
• Support for continuous improvement and professional development.