Digital Marketing Manager - Hybrid, Local MSP Area

Delaget - Saint Louis Park, MN

- Mid Level

Hybrid - Saint Louis Park, MN

Administrative and Support Services

About the position

This role will be the creative lead behind our demand generation strategy and execution. This position is integral in advancing the company's SEO/website initiative, online advertising strategy, content creation, client communications, and trade show/event management. You will manage a team and work with the VP of Marketing to develop campaigns targeting a variety of audiences, including restaurant owners, technology partners, customers, and more, with support from internal experts, outside resources, freelancers, or agencies.

Responsibilities

• Develop and execute multi-faceted demand generation campaigns, customizing by audience whenever possible - track success metrics to achieve business goals.
• Generate and personalize content ideas for multiple audiences; manage and create supporting content, including online ads/SEM, thought leadership and research, videos, social media messages and images, blog posts, industry research, and other resources.
• Influence the marketing program strategy, including regional events, industry tradeshows, content marketing, social media, and advertising.
• Create detailed briefs and materials for all events, including managing timelines, venues, vendors, staffing, logistics, and budgets.
• Coordinate and communicate with all internal and external stakeholders to ensure smooth execution and follow up of events.
• Manage trade show booth properties and all logistical coordination.
• Analyze the success of each event, communicate to the team, and propose creative new improvements to continuously improve the achievement of go-to-market objectives.
• Project manage customer newsletter and ongoing webinar programs.
• Lead the organization's customer advocacy program, including written and video media testimonials and reviews in collaboration with Sales and Customer Success Managers.
• Serve as an exemplary writer consistent with our company's brand voice.
• Manage collateral and sales support materials, as well as promotional items.
• Provide general marketing support as needed.
• Manage inventory of promotional items.
• Ensure all content and communications adhere to Delaget brand standards.

Requirements

• BA/BS degree in Marketing/Journalism/related study.
• Excellent writer and strong communicator with high attention to detail and organizational skills.
• Skilled in creating, editing, and promoting written and visual content.
• Experience in event planning and management, including speaker outreach and vendor relationships.
• The ability to work and thrive in a fast-paced, rapidly changing work environment.
• Experience and skills include marketing automation and lead nurturing.
• Salesforce and Google ads experience required.
• Pardot/Account Engagement desired.
• Understanding of SEO concepts and experience managing SEO implementation and tools such as SEMRush.
• Management experience with an internal team and external agencies.
• Experience in SaaS or cloud software markets desired; restaurant experience is a plus.