Digital Marketing Manager, ISV, Startup, and Small Business

$70,900 - $151,700/Yr

Amazon - Boston, MA

Full-time

Boston, MA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

AWS is on a hunt for a Digital Marketing Manager to revolutionize how we connect with key customer segments. In this role, you will architect and optimize our web presence and digital nurture programs to accelerate customer acquisition and drive adoption. You will craft compelling web experiences and enable our teams to deploy innovative campaigns across digital channels. With a deep understanding of UI/UX, analytics, and responsive design, you'll continuously enhance the digital journey for senior decision-makers. A master communicator and SEO savant, you'll provide strategic optimization guidance to content and campaign teams, analyze all aspects of web performance, comparing that performance against internal and external benchmarks, and lead initiatives to improve performance toward broader team goals. The candidate will have project management and stakeholder management skills, and are highly motivated to understand the digital behavior and preferences of your audience. If you're passionate about shaping the future of digital marketing at AWS, we want to hear from you. Join our team and leave your mark on how we connect with customers.

Responsibilities

• Work with global and regional stakeholders to gather web requirements for campaigns and nurture programs.
• Devise and own the planning and execution of SEO optimization, including working with content teams and an SEO agency on implementing web content and copy edits, and integrating new content.
• Work with Campaign manager and UX designer to define the look and feel, layout, content flow of webpages and email programs.
• Maintain day-to-day management of global and localized webpages and nurture programs. Manage and update digital assets including metadata, PDFs, graphics, and videos, etc.
• Be the team expert on all things web, including web production, analytics, and testing. Develop and execute testing plans to improve web metrics.
• Work with third-party digital experience tools and stakeholders to implement new capabilities. Partner with teams across AWS to execute co-owned website projects and feature upgrades.
• Handle integrations between website properties, CRM and marketing automation systems such as Salesforce and Marketo.
• Implement necessary tracking mechanisms and analyze data patterns to gain a deeper understanding of customer behavior.
• Articulate insights and recommendations to stakeholders, and implement data-driven optimizations.
• Support and enable Campaign teams in utilizing the website for various programs.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience in digital marketing and content production timelines and process
• Experience managing or working within cross-functional marketing and creative teams
• Experience using data and metrics to drive improvements
• Hands-on experience working with a website content management system (CMS) such as Adobe Experience Manager, CRM system (e.g. Salesforce), and Marketing Automation tools such as Marketo

Nice-to-haves

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience in audience segmentation and targeting
• Understanding of SEO and marketing communications best practices
• Knowledge of project management tools

Benefits

• Comprehensive medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package
• Flexible working culture to support work-life balance
• Mentorship and career growth opportunities
• Diversity and inclusion initiatives