Creative Circle - New York, NY
posted about 1 month ago
Full-time - Mid Level
New York, NY
Administrative and Support Services
About the position
The Digital Marketing Manager will lead and execute digital marketing strategies for a prominent entertainment company. This role involves managing various digital channels, creating engaging content, and collaborating with teams to enhance brand visibility and achieve key performance indicators (KPIs). The position requires a strong background in digital marketing, particularly in the spirits, food & beverage, or entertainment sectors, and involves onsite work in Manhattan with some travel.
Responsibilities
- Lead digital marketing strategies across multiple channels to achieve desired KPIs including social media, SEO, CRM, and Influencer strategies.
- Oversee the management of digital marketing channels on a day-to-day basis, including social media, web, and CRM.
- Plan social media calendars, initiatives, and events, and develop supporting strategies for the brand.
- Create innovative and exciting copy designed to grow engagement while supporting social campaigns across all digital channels.
- Regularly attend brand marketing and communications meetings and events to collaborate on key brand planning and marketing strategies.
- Maintain and present the monthly report of key metrics, KPIs, findings, and recommendations on areas of improvement.
- Stay up to date on cultural moments, conversations, and community trends for opportunities to inspire innovative content.
Requirements
- Minimum 5 years of digital experience in marketing or agency.
- Background in spirits, food & beverage, or entertainment is a must.
- Prior experience in influencer and social media strategy.
- Must have relevant work samples demonstrating their digital toolkit.
Nice-to-haves
- Bachelor's degree in Journalism, Marketing, Communications, or Business.
- Proficiency in SproutSocial, Sprinklr, or other social media management tools.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Basic life insurance
- 401k plan
- Deferred compensation plan
- Eight hours of vacation leave every month
- Twelve paid holidays throughout the calendar year
- Ability to purchase company stock
- Eligibility for annual bonuses
- Participation in profit sharing
