The Nature Conservancy - New York, NY
posted 24 days ago
Full-time - Mid Level
New York, NY
Religious, Grantmaking, Civic, Professional, and Similar Organizations
About the position
The Digital Marketing Manager will lead and execute digital marketing strategies for a leading entertainment company, focusing on achieving key performance indicators (KPIs) across various channels such as social media, SEO, CRM, and influencer marketing. This role requires a hands-on approach to managing digital marketing channels and collaborating with brand marketing teams to enhance engagement and brand presence.
Responsibilities
- Lead digital marketing strategies across multiple channels to achieve desired KPIs.
- Oversee the management of digital marketing channels on a day-to-day basis, including social media, web, and CRM.
- Plan social media calendars, initiatives, and events, and develop supporting strategies for the brand.
- Create innovative and exciting copy designed to grow engagement while supporting social campaigns across all digital channels.
- Regularly attend brand marketing and communications meetings and events to collaborate on key brand planning and marketing strategies.
- Maintain and present the monthly report of key metrics, KPIs, findings, and recommendations on areas of improvement.
- Stay up to date on cultural moments, conversations, and community trends for opportunities to inspire innovative content.
Requirements
- Minimum 5 years of digital experience in marketing or agency.
- Background in spirits, food & beverage, or entertainment is a must.
- Prior experience in influencer and social media strategy.
- Must have relevant work samples demonstrating their digital toolkit.
Nice-to-haves
- Bachelor's degree in Journalism, Marketing, Communications, or Business.
- Proficiency in SproutSocial, Sprinklr, or other social media management tools.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Basic life insurance
- 401k plan
- Deferred compensation plan
- Eight hours of vacation leave every month
- Twelve paid holidays throughout the calendar year
- Ability to purchase company stock
- Eligibility for annual bonuses
- Participation in profit sharing
