Digital Marketing Manager - Los Angeles, Ca. REMOTE

$80,000 - $105,000/Yr

Mathnasium Learning Centers - Los Angeles, CA

Full-time - Mid Level

Remote - Los Angeles, CA

1,001-5,000 employees

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Manager at Mathnasium Learning Centers will play a crucial role in supporting centralized marketing initiatives by analyzing data, evaluating performance, and reporting on business impacts. This position is essential for driving national marketing campaigns and supporting local center owners in their marketing efforts, ensuring that the organization meets its goals in enhancing educational opportunities for children.

Responsibilities

• Monitor and Analyze Centralized Digital Marketing performance within Google Ads, Google Analytics, Meta, etc., and provide weekly reports on traffic, leads, enrollments, demographics, etc.
• Monitor and analyze individual center performance and provide weekly reports, including in-depth analysis of correlation between advertising performance and website visits, conversion rates, etc.
• Measure advertising performance on the overall business, review market trends, monitor competition and report changes to the senior management team.
• Create franchisee-facing reports that tie together advertising performance and website traffic.
• Attend franchisee CDM performance calls, review performance, go-forward plans, and address concerns.
• Create and document processes and procedures related to marketing programs.
• Other adhoc tasks.

Requirements

• Degree in Business, Finance or Marketing
• Prior experience in advertising is a must
• Prior Google Analytics experience is a plus
• Excellent communication skills, both written and oral, as well as listening skills
• Strong work ethic
• Ability to multi-task, have strong organization skills, and be detail-minded

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off