Daniels Sharpsmart - Chicago, IL
posted 2 months ago
Full-time - Mid Level
Chicago, IL
51-100 employees
Administrative and Support Services
About the position
The Digital Marketing Manager at Daniels Health is responsible for leading and implementing a comprehensive digital marketing strategy to enhance the brand's online presence and drive sales objectives. This role involves overseeing the digital integration of newly acquired ventures and requires a forward-thinking leader with a proven track record in digital marketing outcomes, particularly in the healthcare sector.
Responsibilities
- Spearhead and strategize the digital marketing vision for the Daniels brand.
- Supervise the digital integration of newly acquired ventures.
- Execute and evolve existing digital marketing strategies to drive sales objectives.
- Formulate a cohesive digital ecosystem to enhance brand visibility.
- Lead initiatives for new customer acquisition and lead generation across various channels.
- Collaborate with content marketing and design teams to achieve digital marketing objectives.
- Establish a closed-loop analytics system with the sales team to track conversion of inbound marketing efforts.
- Manage budgeting, performance measurement, and reporting for all digital marketing campaigns.
- Supervise the development and maintenance of the global CMS website platform.
- Cultivate expertise in multi-channel tactics and emerging marketing trends.
- Provide guidance on conversion rate optimization strategies to the marketing team.
- Oversee team members by delegating tasks and ensuring successful execution of digital strategies.
- Continuously assess and report on digital and social activities, providing insights for improvement.
Requirements
- 7+ years of experience in digital marketing.
- Collaborative nature within the department and beyond.
- Strategic and systems-based thinking.
- Strong design process and experience across various media.
- Initiative, proactivity, flexibility, and dependability.
- Excellent organization, communication, prioritization, and decision-making skills.
- Understanding of growth, activation, and retention in digital platforms.
- Proven track record of executing innovative and impactful projects.
Nice-to-haves
- Experience managing supplier relationships and troubleshooting technical issues.
- Passion for innovation in the digital landscape and enhancing customer connections.
- Ability to stay updated with industry trends and integrate fresh content ideas.
Benefits
- Equal opportunity employer with a commitment to diversity and inclusion.
