Digital Marketing Manager Maitland, FL, US +1 More Locations 8 days ago

$60,000 - $90,000/Yr

Market Traders Institute - Maitland, FL

Full-time - Mid Level

Remote - Maitland, FL

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Manager at Market Traders Institute is responsible for leading a small team to drive online revenue and lead acquisition through effective digital marketing strategies. This role focuses on lead generation, email marketing, and optimizing customer journeys using Go High Level CRM, with an emphasis on promoting daily sales webinars and subscription products.

Responsibilities

• Develop and execute online lead generation strategies through SEO, PPC, and social media channels.
• Oversee the marketing and promotion of daily sales webinars to increase attendance.
• Manage and optimize the sales funnel for e-commerce, converting leads into paying subscribers.
• Leverage Go High Level CRM for automated email sequences and client database management.
• Lead and mentor a 4-person marketing team, setting clear goals and driving performance.
• Plan and execute multi-channel digital marketing campaigns aligned with sales goals.
• Use Google Analytics and CRM data to track performance and provide insights for optimization.
• Collaborate with content creators to develop engaging email and social media content.
• Allocate marketing budgets effectively to maximize ROI.
• Stay current on industry trends and continuously optimize marketing strategies.

Requirements

• 5+ years of experience in digital marketing, focusing on lead generation and email marketing.
• Expert-level proficiency in Go High Level CRM for email automation and campaign tracking.
• Proven track record in driving online lead generation and e-commerce sales for subscription products.
• Strong experience with email marketing, PPC, SEO, SEM, social media advertising, and webinar promotion.
• Proficiency in Google Analytics and Facebook Ads Manager.
• Data-driven approach with the ability to analyze performance metrics.
• Excellent leadership and communication skills with team management experience.
• Experience in a fast-paced, results-oriented environment.

Nice-to-haves

• Expertise in A/B testing and conversion rate optimization for email marketing and e-commerce.

Benefits

• Comprehensive medical, dental, and vision coverage from Day 1.
• 401(k) retirement plan with company match.
• Generous PTO and paid holidays.
• Flexible work options including office, hybrid, or full remote work arrangements.
• Opportunities for professional development and growth.